These are Vikram’s older shows that he had floated on his YouTube channel – VBontheweb – in past one year. Currently, the shows available on the app for free include Maya, Twisted, Rain, Tantra and Hadh.
These shows will be shifted to the free content segment, once the subscription coming from these series deplete. As an OTT platform that promotes the concept of bringing cinema to the mobile phone with its transaction-based subscription model, it allows users to buy a pass to watch a show/ entire series for a fee of Rs 18, instead of paying a blanket price as subscription money. Under the paid content will be original shows that won’t be available anywhere else. The fremium OTT platform has two segments – Continue Watching (free content) and Now Showing (paid content). The difficulties King Vikram and his son have in bringing the Vampire into the presence of the Jogi are truly laughable and on this thread is strung a series of Hindu fairy stories, which contain much interesting information on Indian customs and manners. My mother just wants to see Samir Soni shows and Karle Tu Bhi Mohabbat.Director and writer Vikram Bhatt has announced his venture in the digital space with the launch of his OTT platform called VBontheweb, which brings forth a ‘theatre-on-the-web’ concept where one pays only for the show that one wishes to binge watch. Everyone comes with their own tastes and preferences. They have to like any one to be hooked to the app because the app will give them their kind of shows. You can tell various stories and the audiences are not bound to like all of them.
With the use of smart phones these days, it becomes an individual process. There are also no worries on the censor front. Making a show for television is a very big responsibility and digital space offers much more freedom. Also, the content has to have a long format of 500-1000 episodes, which needs to be profitable and everybody has to see the same thing - be it 20-year-old or a 50-year-old, since it is aired on one television at home. I feel we can’t tell lots of stories on television and that is becoming a problem for us. How did you come up with the idea to venture into digital content? In a freewheeling chat, the producer tells us about venturing into the digital space, how the audiences have changed over the years and her take on how production houses are shutting down. Often referred to as the Czarina of television, Ekta Kapoor, whose K-serials have become household names, has recently stepped into the digital space with AltBalaji.
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